Mike Chang has been spamming the Internet for years with six-pack videos. Besides the endless amount of online advertisement, there are also hundreds of sites purposely created by Chang and his crew to craft an illusion and sell shady supplements, and training routines. The whole phenomenon can be summarized in two words – whore marketing.
The routines and supplements presented by Mike Chang are nothing special. Most are deprived of logic, professionalism and before all – honesty. Mike Chang and the whole PR team behind him do not care about you. They only care about your money. They are willing to sell you lies and supplements with highly questionable effects.
In the beginning of his career, Mike Chang used to advertise his products by saying that they are based on ancient Chinese secrets. This was nonsense designed for the naive kids brainwashed by Kung Fu movies. What were the secrets? Towel rows? Get serious.
Furthermore, Mike Chang probably isn’t even natural. The bloated face and his overall Photoshop look are pointing in that direction. Of course, his weight and height are the real factors, but that information has been hidden from the online space. This prevents eventual analysis of Mike Chang’s muscle size to height ratio.
At the end of the day – it’s all the same. Every day there is a ”new” training routine. A new guy doing the push-ups, a new guy doing the crunches, a new guy doing the pull-ups…it doesn’t matter. It’s the same old recycled material.
Mike Chang is a representative of our standards. Today, we judge the success of everything by the financial return. If it’s selling good, it must be good. Yeah, right! If the value of a product is only financial, it’s not worth very much. As soon as we realize that, we will no longer put on a pedestal guys like Mike Chang. When is that going to happen? My answer is never.