Probably a good 90% of the articles that you read in bodybuilding magazines are written by ghost-writers. The names of professional bodybuilders serve merely as an advertisement.

Armand Tanny was Joe Weider’s top ghost writer

Here’s how the process works.

Step 1. Find a popular bodybuilder willing to promote your stuff.

Step 2. Hire a writer with some experience in the muscle game to describe the training regimen of the bodybuilder in question. Make sure that the text is injected with all kinds of affiliate products and sales pitches.

Step 3. Profit.

A good example would be the current writer for T-Nation known as Shadow Pro. According to T-Nation’s crew, Shadow Pro was a top tier professional bodybuilder and competed in Mr.Olympia. Currently, Shadow Pro is dedicated to spreading the truth about bodybuilding. Of course, only a mentally challenged individual would believe all that nonsense. Most likely Shadow Pro is one of T-Nation’s editors.

This is hypocrisy at its finest, and yet the technique will never go away. It seems that the phonier you are, the more people love you.

On many occasions, the human history has shown that we have no respect for people showing us the truth. We run away from them in the hope to find salvation in the pursuit of material things. Morality seems to be a lost virtue. That’s why people need to learn how to decode similar scams.

FAQ

So, what? If the information is valid, what’s the problem?

If the information presented in the article is legit, it could be useful to the reader. However, very often the articles are nothing but sales pitches promoting products surrounded by miraculous claims that couldn’t be further from the truth.