It seems that every day 100 new people join the YouTube Fitness parade. Whenever you search for something training related on the Internet, it’s always the same thing: tons of videos made by popular fitness YouTubers. After several years the spam has already reached epic proportions.
The most annoying part about the fitness YouTubers is not that most are fake natties who pretend to have found the secret to natural muscle building, even though they are pinning hard ever day. That’s already a given and repeating it in every article is getting old. The thing that is even weirder is how self-centered most of the videos are. It seems that every second clip is a “look at what I had for lunch after my leg workout” video. It’s all about me, myself and I. Look at me, look at my cool stuff. Look at the cool things I can do. The ego overload is sometimes hard to take.
Truth be told, there is not a lot of valuable content in videos like that. So, you did a set of squats and then you ate a cheeseburgerat the local restaurant. Cool story , bro! But, why should I care? Just because those guys have some muscle on top of them, they think all their activity deserves enormous amount of attention and admiration. Yeah, right! Not everybody wants to be a schmo.
Clips like that are essentially cheap entertainment. The fact that the masses are finding amusement in watching buff dudes eat egg whites is somewhat worrisome. Yet, the videos and the views keep on climbing and are somewhere in the millions.
Nevertheless, similar behavior is not a trademark of the muscle community. Self-worship and ego-centrism overload is virtually everywhere you look. Instagram, Facebook, Twitter and other social media are giving us an opportunity to believe that we are all extremely special God-like creatures. Products like the selfie stick make the phenomenon even clearer. I am not saying that it is bad to love yourself. It’s not. If you don’t love yourself, nobody will, except maybe your mother. What I am saying is that no matter how cool you are, we are all just humans after all.
There is a big difference between sharing what you do with people who are your friends and trying to act like what you do is always best. Guess which one is more often seen? Of course, the first option is the more common one. That’s why the subscribers are called fans/followers or something along those lines.