The Aesthetic YOLO Generation is Hiding Behind a Muscle Shield YOLO is an acronym for "you only live once" #FuckIt YOLO

The fear that your life is ending one moment at a time is one of the most powerful engines there are. It beats almost everything and can motivate people to do a wide range of unusual things. Everybody has to deal with that little voice reporting time continuously. It’s always saying: “Hurry up ! Hurry up!”

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One of the most common ways to turn the volume of that voice down is to do something that would be considered unreal and larger than life. That’s when you feel like you have gained a little time to calm down and rest, even though the arrow of the clock is still moving, time is still alive.

Building a nice looking body that’s unseen among average people could be considered a good way to satisfy the YOLO demon inside of you. You feel like a gladiator. The muscle size and the deep cuts give you power beyond belief. You are pretty, strong and before all something most people will never get to experience – a part of the aesthetic generation, a beast among normal men.


As with anything beautiful this desire also has a price tag only a few can afford. What does it take to become aesthetic and muscular? Do you have to sell your soul for muscle?

Different sides of the system will provide various answers, but all of them would be linked to an agenda. The most frequent is the politically correct response: hard work. This is indeed true, but the type of hard work we are talking about is not pumping iron. The actual hard work needed to become an aesthetic beast is pumping needles and dealing with the consequences. Paying the price, as they say. The members of the aesthetic crew come in all shapes and forms, but all of them owe their beast status to one entity – steroids.

Steroids are incredibly successful in producing a look that mortals can only dream of. This effect is considered very beneficial in the constant struggle to zone out the harshness of life. Roids offer glamor and armor, at least when you are among others, which simply cannot be reached naturally.

Life seems much better behind a muscle shield. The respect, the envy, the admiration, the following, the power and even the money that an aesthetic magazine look can give you, are part of the ultimate package and accepted as a blessing by the confused modern generation living on the principle – what you see is what you get. But behind the big muscles and the shredded abs, there is a different life. The smile of the people in the muscle magazines couldn’t be more artificial. They smile because they are told to. The actual life of an aesthetic model is not that shiny. There are downsides that the writers do not seem to report. Whatever those may be, the aesthetic YOLO kids consider the reward greater than the potential troubles. The fear of side effects fails to overcome the dread of being labeled a loser.

Once you have tasted the life of a muscle beast, there is no turning back. It’s addictive. The more time you spend behind the muscle shield, the thicker the fusion and the harder it is to let go.

The true problem is disrespecting yourself in an attempt to satisfy external expectations. People sell their true identity for whatever holds the highest stock value at the moment, justifying the purchase with a simple  #FuckIt YOLO.

But who are we to judge? More or less we are trying to do the same thing through different means. Some lift weights, some dance, some play games, some even pray. Whatever the case may be, all we do is oriented towards a way to make sense of this place, feel in piece and overcome the original fear of life.

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