The fact that an article is labeled: ‘Ronnie Coleman’s Arm Routine‘ does not meant that this article is actually presenting Ronnie Coleman’s arm routine. Probably a good 90% of the articles you read in bodybuilding magazines are written by the so-called ghost writers instead of professional bodybuilders who are solely used as advertisement and can barely spell their own names.
Here’s how the scheme works: you find a popular bodybuilder and hire a writer with some training experience to describe his routines while inventing all kinds of ‘facts’ in order to create greater hype.
The greater the hype, the larger the bonus. The bodybuilder gets a paycheck, you get a paycheck, the writer gets a paycheck – everybody’s happy.
What’s not to like?
A good example would be the current writer for T-Nation known as Shadow Pro. According to T-Nation’s crew Shadow Pro was a top tier professional bodybuilder and competed in Mr.Olympia. Currently, Shadow Pro is dedicated to spreading the truth about bodybuilding. Of course, only a mentally challenged individual would believe all that nonsense. You should know very well that most likely that Shadow Pro is one of T-Nation’s editors who are once again looking to create some hype by ‘exposing the industry’.
This is hypocrisy at its finest.
This technique continues to be used by every popular bodybuilding magazine and it will never go away. It seems that the phonier you are, the more people love you.
The human history has showed many times that we have no respect for people showing us the truth. We run away from them in the hope to find salvation in the pursuit of material things while fucking everybody over. Morality seems to be the lost virtue. That’s why people need to learn to decode similar scams by using critical thinking.
Do you really think everything you read in the media is true? Of course, not. Most of the information is full of blubber and shaped in a very specific way so that it has that ‘politically correct’ shape and form. Nobody loves the guy who ends the show by telling the truth. That guy sucks. He is a hater…they say.
So, what? If the information is still valid, what’s the problem?
Of course, if the information presented in the article is valid, it could be useful to the reader who is looking for knowledge. However, this still does not justify the fact that most of the material is some sort of a fiction. Some marketing tricks are fine, but overdoing it is against basic moral principles.