The Canadian strength coach Charles Poliquin and the bodybuilding web-page T-Nation often present fast ways to build up your arms.
Usually, once month there’s a new article that is supposed to contain the secret to big biceps.
Most of the time the information is logic deprived and targets the ignorant people new to the bodybuilding world who believe it’s possible to add an inch to your arms in a week or sometimes even a day.
This is a scam for the following reasons:
1.It takes at least three months to add an inch to your arms.
If you are a beginner bodybuilder, you might be able to add an inch to your arms in three months. When you are an advanced or intermediate lifter, it may take over a year or more.
People don’t want to hear that and often start looking for the cookie cutter routine.
This is a wrong move and by trying to cut corners you are actually wasting time with inefficient training.
2.The goal of T-Nation and Charles Poliquin is to sell supplements.
T-Nation and their advertising models such as Charles Poliquin have been notorious for whore marketing Mike Chang style. This means that they are willing to sacrifice their integrity in order to sell questionable products.
Since noobs are attracted by the superficial, they fall for the trap which is actually pretty lame.
T-Nation presents an arm routine written by a guru such as Charles Poliquin. The article is always full of advertisement and images of enhanced lifters such as John Meadows. As a result the inexperienced bodybuilders are usually mislead into buying products that don’t do as expected. Consequently, Charles Poliquin and T-Nation make money while the noobs suffer losses.
Who is to blame?
The disinformation sites and fake gurus are the biggest part of the problem.
They have the knowledge but instead of telling the whole truth they only show small parts while knowing very well that the lifter is doomed to fail in his quest to achieve naturally the physique of the IFBB pros in the articles.
The whole industry has been built on that very trick.
How would you feel if a doctor is withholding a critical knowledge from you in order to make money on your back?
Oh…wait…they’ve been doing that too since the beginning.