Bodybuilding Magazines – Why People Just Don’t Read Them

Bodybuilding magazines have been reporting decreasing popularity for a long time. There are four main reasons for this phenomenon the Internet, lack of new content, tons of advertisement and of course the lies and deceit.

Bodybuilding Magazines - Why People Just Don't Read Them

Bodybuilding magazines – promising false hope since the 70s

THE INTERNET

The Internet has improved a lot over the last few years and more and more people are starting to use it as their main source of information. It’s cheaper than buying newspapers and magazines and there is a lot of freedom that comes with it. The print media has been hurt severely and most people don’t remember the last time they bought a standard newspaper let alone a bodybuilding magazine.


What can you do to fix that?

It would be wise to probably invest in an online version of your magazine and charge people a small amount to have access to it. That’s what many newspapers are doing and some of them are actually offering PDF versions for free. That way you will attract more customers through online platforms while still being able to advertise and cut your production expenses. An online magazine costs close to nothing compared to a print version.

Another cool thing you may do is exploit the fact that Internet editions do not come with anything to touch. {haha} In other words it may be cool to put some sort of merchandise along with the print version of the magazine so that you can attract more buyers. However, this method is really hard to remain successful for longer periods of time.

LACK OF NEW CONTENT

Most bodybuilding magazines offer nothing more than the same old recycle material. It’s the same thing every time – just a different bodybuilder doing the curls. That gets boring after a while and customers with somewhat decent levels of intelligence will get tired and bored quickly. That’s why investing into well done research is one of the best things that can be done for bodybuilding magazines. Finding highly skilled writers and journalists should be a priority, otherwise the articles will represent interest only for high school kids spending too much time in the rest room.

TONS OF ADVERTISEMENT

Advertisement is fine as long as it’s not done beyond insanity. There are bodybuilding magazines that are virtually 60% advertisement. That turns people off and they get bored faster. After all that’s only so much you can buy.

LIES AND DECEPTION

Truth be told the biggest reason bodybuilding magazines have sort of retired is because people stopped buying the nonsense. Since the beginning of the beauty contest called bodybuilding magazines have been ‘pimping’ over-hyped supplements, training courses promising miracles and what not. All of it failed, many times. A few got to be millionaires but with the rise of alternative media this method of propaganda and deceit has been shut down hard. Maybe bodybuilding magazines will finally go full legit mode and tell the truth as it is? Will similar move save the day and increase the sales once more? It seems a little too late.

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A few days ago we asked people on a popular training board what would make them go back to reading bodybuilding magazines and the responses were along those lines:

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no photo touch ups
honest training routines of top ranked amateurs 
honest AAS cycles of the pro’s
more hot chics in mag

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1. Real training shots instead of the posed training pictures.

2. Don’t make me pay $7 bucks for a magazines that is half ads. I have to pay to read advertisements? 

3. Don’t pretend steroids don’t exist. I don’t want to hear the champs routines and diet if you don’t post their drug program. 

4. Stop the bull shit about the weight they use. We all know they don’t do 4 sets of 10 in the bench with 405lbs. More like 225lbs. 

5. Make every champ go drug free for 6 months and post pictures so we can see the difference truly between on and off. 

6. Bring back the athletic points the use to be part of he AAU Mr. America. Back in the day they would make bodybuilders post a total in Olympic lifting to show they were athletes instead of mirror cosmetic athletes. Maybe submission wrestling or boxing could be substituted for Olympic lifting for athletic points. That would be a show I would pay for. 

7. I would like to see a tested Olympia with Olympic random testing prior to the contest. 24 hour notification and failure to give blood and urine eliminate you from competing. There are ways around the test you say? I don’t think you can hide taking anabolic steroids, testosterone, anti estrogens, HGH, LH hormone, Growth hormone, insulin, speed, oil, thyroid, EPO and other junk easily. Then publish the results in the magazine.

8. Stop pushing women’s bodybuilding. A woman taking male hormones is a male bodybuilder. Does anyone really like to see that? Women’s figure contests and fitness can stay.  

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A time machine.  40s through the 70s, please.  Otherwise it’s gotten to the point that not even a photograph of Arnold, Reeves or Park on the cover can get me to give up the green for what amounts to a catalog of crappola endorsed by cons and man-hoes.

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Wouldn’t even think about buying one in public. Would rather be seen buying Cat Fancy. Times have changed…

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THIS. Fewer ads, zero photoshops, all-out drug details, gossip about everything from the sex side to drugs, etc….Just all-out awesomeness right there.

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