1. It Fits the Definition of a Pyramid Scheme
A pyramid scheme is a structure that allows few to benefit at the expense of others. The members make money by selling a dream to new recruits who are expected to do the same to receive a higher rank. The earlier you join a pyramid scheme, the more you profit. The gains are even higher if you are one of the founders.
What does bodybuilding sell?
The industry promises you a nice physique. Then they sell you the means to make your dream a reality. How generous, right? The problem is those means don’t work.
Supplements, training courses and special equipment are not behind the modern muscular mutation. Steroids and growth hormone are. A man on steroids builds more muscle than your average natural without even lifting.
Who benefits? Only those at the top. The average loser kid saving his lunch money to buy protein powder promoted by a steroid-loaded bodybuilder on the cover is at the bottom of the pyramid.
The reaction of the scammed
a. Admit defeat and move on.
The individual realizes that he’s been scammed and cuts the circulation of the con.
b. Be stupid, continue to lie to yourself.
The individual is insane and does not realize that his actions result in perpetual stagnation.
c. Join them
The individual realizes the lie, but his desire for thicker muscles is strong enough to carry him to the truth (i.e. steroids are the secret). Once enlightened, he or she joins the camp of the oppressors.
2. It Exploits People’s Thirst and Ignorance
Thirst and ignorance catalyze the process. When a kid steals money from his mom’s purse to buy creatine, he is doing it for two reasons:
a. The promised gains activate the obtain-at-all-costs mode. (thirst.)
b. He is convinced that the product is necessary for his ascension. (Ignorance.)
The desire for muscle mass is extremely strong within the modern male. Masculinity is what’s wrong with this world according to society. This notion along with the boundaries that the system needs us in create an environment where it is exceptionally difficult to exercise your role as an authentic man.
Boys develop insecurities that need to be addressed somehow. Muscles are a logical choice because they are seen on every man on TV presented as a savior. The naive are wrongfully convinced that a set of thicker biceps can compensate for everything and sign the contract.
This logic is not limited to young and uneducated people. You don’t have to be diagnosed as a moron to act like one. You can be what I describe as a smart idiot in A Hater’s Synthesis – someone who has good education but lacks wisdom. Men smarter than me fall for cheap street cons because they lack vision all the time.
3. Bodybuilding Sells a “Blurry” Product and Takes No Responsibility
What does bodybuilding sell you? Programs, supplements, training equipment and merchandise. The first two form the biggest share since they are easier to distribute and come with decent profit margins.
But what are those programs and supplements really offering?
The number one reason to buy protein powder is muscular growth which is the actual product that the muscle industry relies on. This makes the product “blurry” and undefined.
The complexity of the task, as well as the high number of variables involved in the game, create many opportunities for the industry to bail out when things don’t work out. E.g., ” You are not getting results because you are not doing our program properly.”
In other words, their responsibility is low. When you buy a computer chip, it works. When you buy protein powder, it is “supposed” to work. That flexibility makes it easy for those at the top of the pyramid to avoid repercussions.
When was the last time somebody wanted a refund from a supplement company? Exactly.
The industry always blames the user whenever things don’t work out.
4. The More People You Recruit, the Larger Your Bonus Becomes
The men selling false hope to the natties are recruiters. Every apprentice convinced that creatine is the key to extraterrestrial hypertrophy becomes a new member occupying the bottom layers of the pyramid.
The ability to recruit a high number of people is highly appreciated. The more you can bring, the higher your rank goes.
5. The Offers Are High Energy and Low Substance
Motivation is big within the bodybuilding community. Muscle constructors love watching videos of sweaty men lifting weights while strings in staccato mode play in the background.
The common denominator of all motivators is that they focus on how good it is to have something rather than on how to get it.
A similar example would be the sites making money online by telling you how to make money online. They constantly produce articles revealing how great it is to be a self-employed blogger working from home while the masses are out there fighting traffic but rarely if ever include concrete steps that will undoubtedly produce this effect. This happens because reality does not sell well. Dreams, on the other hand, do. To achieve the presented goals, you have to deploy a strategy written between the lines.
Bodybuilding uses the same principle to manipulate your right brain and make you susceptible to suggestions that benefit only the higher echelons of the pyramid.
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